Director of Marketing, Giselle Ugarte, gives tips on navigating the political landscape of marketing during an election year.
Think you’ve seen brands trying to capitalize on the pandemic? Giselle Ugarte talks through advertising authentically and understanding the impact of messaging.
Media Bridge reflects on brands wrestling with race representation and the changes that need to come.
Giselle Ugarte talks to WCCO about bringing REAL positive impact around inclusivity when it comes to marketing.
Giselle Ugarte gives great ideas for how companies and individuals can reach out, using social media among other platforms, to spread their message and some good vibes during these tough times.
Media Bridge Discusses Reasons Why More And More People (And Even Small Businesses) Are Getting On TikTok.
“Right now it’s the fastest growing platform. It has been the number one downloaded social app in the app store since before the holidays – 500 million users.” – Giselle Ugarte, Director of Marketing
“Tis the season where every other ad is a political candidate trying to sway your vote… we want to make sure our clients are ready..” – Giselle Ugarte, Director of Marketing
Media Bridge visits WCCO to educate small businesses on creating Super Bowl buzz without a Super Bowl budget
“Use social media – ABSOLUTELY – to take the low budget or the no budget approach. You can also buy locally before, during or after on TV or radio.” – Giselle Ugarte, Director of Marketing
CEO Tracy Call chimes in with support for client, partner and friend "Nice Guy Realtor" Kris Lindahl
“[His campaign] allows his team to focus less on drumming up new customers, and more on the other tasks they do.” – Tracy Call, CEO
The Ladders Features Media Bridge CEO, Tracy Call, In Article On How A Sabbatical Can Change An Executive's Career
“By empowering them [the MB team] to make big decisions without the security of my approval, they learned how to trust themselves like never before.” – Tracy Call, CEO
“With millennials being so experience focused, we’ve had to help our clients change their mindset and switch strategies to push out content that showcases the bigger picture…it helps showcase a possibility or lifestyle. That’s where posies have really come into play.” – Holly Davies, Director of New Media
Kare 11 Taps Into Media Bridge Expertise on the importance of inclusivity in marketing, weighing in on Mattel's new line of gender neutral dolls.
“Nobody wants the ideal anymore. They want the real and you are seeing that with the way we market to moms. Dads. Stay at home dads. And the way we market to kids.” – Giselle Ugarte, Director of Marketing
CityPages Features Media Bridge CEO's Thoughts On The Most Recognizable Realtor In Town: "In defense of Kris Lindahl, the most generous guy I know."
“You know Kris Lindahl, but you don’t really know Kris Lindahl. You see his face in a lot of ads. I can tell you exactly where you’ve seen them because my agency designs and places them. But you don’t really know Kris at all. Not like I do.” – Tracy Call, CEO
“Our mantra has always been ‘we grow when our clients grow,’ and making the Inc. list for the fourth time is a product of that mindset of accountability. We’re growing because we’re helping our clients expand into new markets, evolve from regional into national players and even launch IPOs.” – Tracy Call, CEO
“We are in a time where images can be so easily manipulated and altered. At Media Bridge, we try to make sure our team is conscious of not altering what that perception of what reality really is, especially for Instagram” – Holly Davies
Why is podcasting a smart marketing move? KARE-11 features Media Bridge in segment on why to do it and how to do it.
“Why would a marketing company be talking about podcasting? We have clients who pay us to put together awesome studios and format everything and make it beautiful, because it’s a way to create leads, extend your brand and meet new clients.“ —Giselle Ugarte
FORBES Features Media Bridge in Thought Leadership Article on Why All Entrepreneurs Should ’Stress Test” Their Business
“My business brand was still tightly tied to my personal brand. The clients who trusted me to negotiate their media buys still thought of me as The Tracy Call Agency. I wanted them to know that my business was bigger, better and more versatile than I could ever be.” – Tracy Call
“It’s exciting to see diversity of thought, what people look like and who people love integrated into marketing campaigns. But don’t just do the rainbow bottle; actually stand for something.” —Giselle Ugarte
“Media Bridge encourages diversity in who work with, our vendors, our clients, in our brands and who we’re hiring. We want to make sure that love wins all year round.” —Giselle Ugarte
“It’s not a political stance. It’s about humanizing your brand. There are risks, but what are you standing for? It’s a smart move if you’re truly an equal opportunity employer.” —Giselle Ugarte
“You can start from anywhere. But if you want to be smart, start with strategy. Give people a reason to come back. Don’t get discouraged. Just do it. It doesn’t have to be perfect.” —Giselle Ugarte
“It’s pretty rare for a local company to get that big of an assignment!” —WCCO’s Heather Brown
“It’s about influencing people authentically and strategically. Not making people feel like they’re being sold to, but that we’re fitting into their lifestyle.” —Giselle Ugarte
‘Rather than calling people OUT, brands called people UP, by showcasing diversity, equality and kindness. You can call it fake or money-driven, but I believe in the power of influence that comes with that kind of visibility.” – Giselle Ugarte
Radio host, influencer, multimedia personality, producer and entrepreneur joins one of Minnesota’s fastest-growing agencies.
Besides offering employees an all-expense paid trip to Mexico to help rescue dogs for local animal rescue nonprofit Secondhand Hounds — a client of first-time Best Places to Work honoree Media Bridge Advertising — the agency gives employees $500 each to donate to a charity of their choice. It also gives team members $1,000 toward travel.
With 241% growth, Media Bridge Advertising is #15 in Top Minneapolis Companies and #17 in the state!
A Minneapolis marketing agency is using innovative digital tools to better place and analyze performance of radio spots.
Media Bridge Advertising is a repeat Fast 50 honoree, landing on this year’s List at No. 13 with a revenue growth rate of 110 percent from 2014 to 2016. Last year, the agency reported revenue of nearly $14.8 million.
Libman took home a Silver Stevie Award in the category of “Marketer of the Year” in the 2017 American Business Awards.
We’ve had to find the right people in the right seats with the right culture fit to help manage our growth, increasing client needs and our expanding portfolio of services.
The Minneapolis/St. Paul Business Journal profiles 51 women entrepreneurs, executives and leaders honored as 2016 Women in Business award winners.
“167.9% increase in revenue is attributed to keeping operations lean, scaling at a manageable speed and finding the right partners (clients) to scale with,” says Tracy Call.
About Media Bridge Advertising®
Recently ranked by the Minneapolis/St. Paul Business Journal as the Twin Cities’ 16th largest ad agency and one of the Best Places to Work in Minnesota, Media Bridge Advertising is a team of media mavericks dedicated to Media The Way It Should Be®: constantly challenging the status quo when it comes to how brands tell their stories and communicate them to the world. With a “we grow when you grow” mentality, Media Bridge has become one of the fastest-growing companies in Minnesota while helping its clients join the Inc. 500/5000, grow from regional into national players, and launch IPOs.