6 Ways Advertising Will Change In a Cookieless World
by Nate Reinhart The imminent death of cookies is upon us. No need to call Sweet Martha or the Cookie Monster for a wellness check. Their hobbies/livelihoods aren’t going anywhere. I’m talking about the internet cookies used by digital marketers to serve you ads based...
“State of the Media” Update #5
As part of our Media the Way It Should Be® mantra, Media Bridge is keeping a close watch on Americans’ changing media habits. As we source new data from various media and research organizations, we’ll synthesize it here to help you make smart, informed media-buying...
3 Reasons Why Annual Media Planning Is More Important This Year Than Ever Before
For half a year now, we’ve all been living in what have been calling “uncertain,” “unprecedented,” “challenging” and “stressful” times. We’re all still figuring out how to make future plans when we don’t know what tomorrow is going to look like—let alone a week, a...
7 Tips to Being a More Effective Account Executive
By Michael Libman First, a disclaimer: I’ve always thought the title “AE” or “Account Executive” sounded too salesy. When I worked at iHeart Media in 2013, my title was “Integrated Media Solutions Provider.” Pretty long, but it makes more sense. If you do what I do,...