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Published 4/28/2021

by Amy Fillhouer

So you put most of your marketing budget into digital advertising during the pandemic. We get it! It’s easy to look back on 2020 and write it off as a gap year for outdoor advertising, but 2021 is shaping up to be a totally different story. 

You’ve probably noticed that traffic and airplane noise are making a comeback. As the weather gets warmer, people crawl back out into the world, and we return some “before times” habits, we’ll likely be traveling and commuting more than ever. Human beings are built to interact, and as society rebounds from isolation, so will Out of Home (OOH) ads. 

Here are 4 things to keep in mind when advertising offline: 

Keep it simple!

The brain processes images 60,000x faster than text, and we’ve grown accustomed to skipping over the cluttered, internet ads that pop up on our screens. When visualizing your billboard or transit display, make it easy to remember (7 words or less is best). Your consumer will only take a couple of moments to, you know, consume it. 

Broaden your reach.

Over the last year and a half, a massive amount of people have migrated to the suburbs to work from home. Consider targeting audiences outside of major cities.

Embrace technology.

Traditional and Digital are not enemies in the world of advertising! Many brands are turning to Digital Out of Home Advertisements (DOOH) for interactive makeovers to their traditional media. Digital billboards or displays give you an opportunity to easily swap your ads without hassle. 

Be bold! 

Now is the time to think outside the box. Reintroduce yourself to consumers with a fresh look, a new catchphrase or a twist on your existing campaign.

 

Thanks to 2020, we’ve had to put a lot of things on the back burner and as we become more reliant on technology, it’s easy to overlook what works. Don’t forget to engage your consumers out in the real world and if you need help choosing the right strategy, turn to the experts. Find out how Media Bridge Advertising is raising the bar in OOH advertising.

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