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NCAA Final Four

Breaking records for Final Four family and fan events

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When you’re promoting one of the world’s most popular competitions, you have to tap your own competitive spirit. That’s exactly what we did when the NCAA Final Four came to Minneapolis in 2019. Four days of no- to low-cost activities make up a huge part of the fan and community experience, and our “Come Ready to Play” campaign got people in the game in a huge way. You could say it was a total slam dunk, but puns like that are hard to defend … especially from downtown.