The Minneapolis-based advertising agency adds Caribou Coffee to its growing client roster
MINNEAPOLIS (Feb. 18, 2025) – Media Bridge, an independent advertising agency based in Minneapolis, proudly announces Caribou Coffee® as its newest client. This strategic partnership underscores Media Bridge’s continued client expansion and commitment to delivering bold, integrated campaigns that drive impact.
The collaboration comes at a pivotal time for both organizations as Caribou Coffee, known for its premium coffee houses and signature handcrafted beverages, extends its national presence, particularly in the Southeast region. Media Bridge, traditionally known for its traditional and digital media buying services, is also expanding their service offerings with the launch of their new experiential activation marketing practice, MB Activate, aimed at creating immersive brand experiences that create meaningful connections between brands and people.
Media Bridge will support Caribou with increased visibility and brand storytelling through digital, traditional and experiential platforms, working alongside their team to develop and execute integrated brand campaigns that are anchored around Caribou’s signature purpose: creating day-making experiences that spark a chain reaction of good.
The partnership is being celebrated with a high-impact, out-of-home campaign, securing some of the most prime billboard placements throughout Minneapolis, hometown to both brands, to introduce and amplify this collaboration. Featuring Caribou’s signature phrase, “What can we get started for you?,” the billboards not only speak to the brand’s signature greeting but also mark the beginning of a bold, new approach to strategy, media and creative.
“At Media Bridge, we believe that true growth starts with care. Care for the brand, the audience, and the experience,” said Tracy Call, CEO and founder of Media Bridge. “Caribou’s commitment to people and meaningful connections aligns perfectly with our values, making this partnership a natural fit. Announcing it through billboards, a media channel that helped build our agency, felt just right. Their signature phrase takes on a double meaning here: it’s not just what Caribou asks its guests every day, but also what we’re asking as we embark on this collaboration. From media strategy to creative campaigns and activations, we’re ready to get things brewing.”
“Media Bridge shares our beliefs in creating genuine connections and supporting our communities,” said Erin Newkirk, Chief Brand and Marketing Officer, Caribou Coffee. “We were drawn to their multifaceted, creative marketing approach that aligns seamlessly with our purpose to create day-making experiences in and out of the coffeehouse environment. As we continue to grow strategically and thoughtfully, we’re excited to partner with an agency that values not just bold ideas, but also the real connections that fuel them.”
For more information about Caribou Coffee, visit cariboucoffee.com. To learn more about Media Bridge, visit mediabridgeadvertising.com.
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About Media Bridge
Media Bridge is an independent, integrated advertising and marketing agency that scales companies through omni-channel services including media-buying, creative campaigns, digital and social media marketing, influencer and ambassador campaigns and events and activations. Founded in 2010, Media Bridge has earned a place on the Inc. 5000 list of America’s fastest-growing private companies an unprecedented nine times in 10 years. The full-service agency has become a trusted partner for brands looking to create meaningful impact and has helped its clients expand their franchises, launch IPOs and grow from regional players into national powerhouses. The agency’s core values—”Build the Bridge, I Got You,” and “Go for Extraordinary”—guide every client partnership, ensuring success through trust, transparency, and measurable outcomes. Visit mediabridgeadvertising.com to learn more.
About Caribou Coffee®
Caribou Coffee serves high-quality handcrafted beverages and crave-worthy food in more than 800 coffeehouses worldwide. Committed to building personal connections and supporting the communities it serves, Caribou uses premium ingredients like specialty-grade coffee and real chocolate chips to help create day-making experiences for every guest. Caribou Coffee is part of Panera Brands with Panera Bread® and Einstein Bros.® Bagels. To learn more, visit cariboucoffee.com.