MB Activate evolves Media Bridge into a fully integrated agency following a 223 percent revenue increase over three years.
MINNEAPOLIS (Feb. 26, 2025) – Media Bridge, one of the fastest-growing, women-led advertising agencies in the Twin Cities, announces its expansion with the launch of MB Activate, the agency’s new experiential marketing division that specializes in immersive events and experiences. The launch of MB Activate comes at a time of rapid acceleration and evolution for the agency after experiencing a 223 percent revenue increase over three years and answering the call from clients for more opportunities to work with Media Bridge’s high-touch, care-focused team.
MB Activate aims to help clients create spaces that bring people together. With a focus on building communities, the new agency division offers clients high-impact activations, installations, experiences and community-driven events all of which will be amplified with support through the agency’s award-winning media capabilities.
“In today’s increasingly digital-first world, brands are sharing more about their struggle to create genuine, human connections with consumers,” said Lauren Young, President and Leader of MB Activate. “With the launch of MB Activate, we are offering a community-centric approach to experiential marketing that turns awareness into advocacy and engagement into action. By amplifying these experiences with our data-driven media strategies, we’ll ensure that our clients’ messages reach the right people at the right time and in the right way.”
The introduction of MB Activate follows the successful 2023 launch of MB Health, another specialty division developed within Media Bridge that supports healthcare brands with data-driven marketing strategies that help people gain access to life-changing medical treatments and devices.
By investing in talent, proprietary technologies such eMBi, specialty divisions such as MB Health and MB Activate and building a partnership with local creative agency, Griffin Archer, Media Bridge is now set up as a fully integrated agency, acting as a one-stop shop to help clients connect with their audiences through omni-channel storytelling rather than fragmented marketing approaches.
“Media Bridge was founded on the idea that ‘there has to be a better way’ and has always been about challenging the status quo with our unconventional passion, culture and conviction that help brands build genuine, authentic connections with consumers,” said Tracy Call, founder and CEO of Media Bridge. “We believe our clients deserve more than a cookie-cutter approach to marketing and advertising strategies and are devoted to revolutionizing the way brands engage with their audiences through the concept of caring, the simple yet often underestimated strategy that our agency is centered around.”
Recent Media Bridge client acquisitions include Bell Bank, Caribou Coffee, Delta Dental and Twin Cities Orthopedic. For more information about Media Bridge and the agency’s full list of capabilities, visit mediabridgeadvertising.com.
About Media Bridge
Media Bridge is an independent, integrated advertising and marketing agency that scales companies through omni-channel services including media-buying, creative campaigns, digital and social media marketing, influencer and ambassador campaigns and events and activations. Founded in 2010, Media Bridge has earned a place on the Inc. 5000 list of America’s fastest-growing private companies an unprecedented nine times in 10 years. The full-service agency has become a trusted partner for brands looking to create meaningful impact and has helped its clients expand their franchises, launch IPOs and grow from regional players into national powerhouses. The agency’s core values—Build the Bridge, I Got You, and Go for Extraordinary—guide every client partnership, ensuring success through trust, transparency, and measurable outcomes. Visit mediabridgeadvertising.com to learn more.