The agency will lead a pro bono rebrand for beloved Minneapolis nonprofit People Serving People
Media Bridge today announced that it is leading a comprehensive rebranding effort for Minneapolis-based nonprofit People Serving People. This is the first project under the agency’s new “Create It Forward” initiative, which gives local nonprofits pro bono access to high-end creative services. The rebrand will include a new vision and mission and updated visual and verbal branding, plus a comprehensive design system and brand style guide. The organization’s name will remain the same.
Create It Forward is part of Media Bridge’s larger mission to serve the community and couple its high work ethic with an even higher “care ethic.” Serving clients ranging from Axonics, Dean’s Home Services and Choice Bank to Gutter Helmet, Meshbesher & Spence, and The Bond Between (formerly Secondhand Hounds), its award-winning creative department specializes in visual/verbal rebrands and creative campaigns.
“We chose to volunteer our services for People Serving People because of the incredible work they’ve done for over 40 years,” said Media Bridge Executive Creative Director Mark Andersen. “They give families a fresh start every day, and we’re beyond excited to help give them a meaningful, fresh visual brand and message.”
“We’re excited to partner with Media Bridge in reintroducing ourselves to the community,” said Hoang Murphy, CEO of People Serving People. “We’re impressed with their creative work, and even more impressed with their people.”
The Create It Forward model applies profits from paid creative work to help fund pro bono projects, with a goal of completing four projects per year. Media Bridge will issue a “reverse RFP” call to Minnesota’s nonprofit community, then select one deserving organization to work with.
Media Bridge is an independent advertising agency that helps companies scale through media buying, creative campaigns, digital/social media marketing, influencer/ambassador campaigns and events/activations. Media Bridge has earned a place on the Inc. 5000 list of America’s fastest-growing private companies an unprecedented nine times in ten years. More importantly, it has helped its clients expand their franchises, launch IPOs and grow from regional players into national powerhouses.
Opened in 1982, People Serving People is the largest and most comprehensive emergency shelter for families experiencing homelessness in Minnesota, and a dedicated leader in homelessness prevention. In working toward a world where every family has a place to call home, it offers housing, prevention, empowerment and educational services.