Campaigns for a Cause: How Using Your Voice Can Elevate Your Brand
Published 5/27/2021 by Amy Fillhouer If there is one takeaway from this past year in marketing, it’s that people are watching. These days, “staying out of it” can have the opposite effect that brands hope for. In fact, the majority of consumers expect brands to speak...
The World is Starting to Leave Home, So Should Your Ads
Published 4/28/2021 by Amy Fillhouer So you put most of your marketing budget into digital advertising during the pandemic. We get it! It’s easy to look back on 2020 and write it off as a gap year for outdoor advertising, but 2021 is shaping up to be a totally...
A Woman Who Means Business
Published 9/9/2020 This week, we have the honor of seeing one of our own get some much-deserved recognition. Toni Dandrea, our VP of Marketing, was honored by the Minneapolis-St. Paul Business Journal for receiving their prestigious Women in Business award! There’s...
7 Tips to Being a More Effective Account Executive
By Michael Libman First, a disclaimer: I’ve always thought the title “AE” or “Account Executive” sounded too salesy. When I worked at iHeart Media in 2013, my title was “Integrated Media Solutions Provider.” Pretty long, but it makes more sense. If you do what I do,...