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Understanding Summer Media Trends

Understanding Summer Media Trends

Published 7/29/2022 ​By Kimber Stewart and Grace Thoen This month, we set out to better understand how summer seasonality impacts media trends. To ground us in the last several years (which have been unique media years to say the least), it is worth noting that...
Pride, a Personal Take

Pride, a Personal Take

Published 6/28/2022 Pride Month gives me a chance to talk about my experiences as both a business owner and a lesbian, and to share the interesting places where those two identities intersect. My first thought might surprise you: When it comes to business...
How Ad-Supported Streaming Services Can Broaden Your Reach

How Ad-Supported Streaming Services Can Broaden Your Reach

Published 4/30/2022 Following in the footsteps of streaming giants like Hulu, HBO Max, and Peacock, Disney Plus recently announced plans to offer an ad-supported subscription option later this year. With the rising popularity of tiered subscription models and the...
What is Influencer Marketing? (& Other FAQs)

What is Influencer Marketing? (& Other FAQs)

Published 8/31/2021 by Amy Fillhouer According to Influencer Marketing Hub, the social media influencer industry is set to hit a whopping $13.8 billion this year. With so many influencers endorsing so many products and services to their passionate followers, more...

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