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Forget the Stupid Ad, Here Are Three Things Peloton Has Taught Me About Love, Leadership and Life
By now we’re all well aware of the Peloton controversy. A holiday-themed commercial sparked outrage. Actors and comedians responded with online parodies. And the company’s stock price took a nosedive (though it has since recovered). The TV spot is already old news,...
Political ads are going to bump your TV, radio and digital spots—unless you do these 5 things now.
Election cycles always take over the media airwaves. But even by modern standards, what we’re about to see is going to shatter advertising records. In addition to a busy House, Senate and state election season, a particularly contentious presidential election season...
Here’s the most important thing I learned in 2019…
As 2019 comes to an end, I wanted to send a personal message about one of the most eventful years I’ve ever experienced. That’s no small task, so stay with me. This year was so rich and memorable on so many fronts, but the #1 thing I’m taking away from it is this:...
Three FREE strategies you can use to leverage the Super Bowl conversation for your business
The Super Bowl is upon us, and our Director of Marketing Giselle Ugarte stopped by WCCO this week to talk about how smaller businesses can generate Super Bowl buzz without a Super Bowl budget (or any budget at all). Here are three FREE strategies you can use to...
In Defense Of Kris Lindahl, The Most Generous Guy I Know.
Kris Lindahl is the most misunderstood person on the planet. There, I said it. You know Kris Lindahl, but you don’t really know Kris Lindahl. You might think you know him because you see his face a lot—arms outstretched promoting Kris Lindahl Real Estate on...
WARNING: MEDIA BATTLE ZONE (No Holiday Hours Allowed)
“Every battle is won or lost before it's ever fought.” — Sun Tzu, “The Art of War” It’s that season again: Jaw Drop Season. As in, my jaw keeps dropping at stories of agencies sharing their “holiday hours” with their clients. Hey, everyone deserves time to celebrate,...
The Idea That Improved My Business and Saved My Soul
I recently did something that scares the crap out of most entrepreneurs: I completely disconnected from the small business I started. As in I shut down my email. I left the country. And I instructed clients and employees not to contact me unless human lives were at...