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Farewell, Facebook: 3 Questions to Ask When You’re Considering a Rebrand
Published 11/2/2021 by Amy Fillhouer Last Thursday, one of the world’s most valuable companies announced a major rebrand: Facebook is now known as Meta. CEO Mark Zuckerberg announced the new name during the company’s augmented and virtual reality conference,...
What is Influencer Marketing? (& Other FAQs)
Published 8/31/2021 by Amy Fillhouer According to Influencer Marketing Hub, the social media influencer industry is set to hit a whopping $13.8 billion this year. With so many influencers endorsing so many products and services to their passionate followers, more...
5 Reasons Why Your Business Could Use a Digital Media Audit
Published 8/5/2021 by Amy Fillhouer In a post-Zuckerberg world, digital marketing is no new concept, but today’s advertisements are more incognito than ever. Thanks to smartphones and social media, your marketing dollar can take you in hundreds of different...
Back to Basics: In-Person Meetings
Published 6/30/2021 by Amy Fillhouer Our conference room lights are on, the kitchen is full (of course, with cases on cases of LaCroix), the beer & wine fridge is restocked, and cold brew is on tap. The vibrant pulse of Media Bridge’s North Loop office is back and...
Campaigns for a Cause: How Using Your Voice Can Elevate Your Brand
Published 5/27/2021 by Amy Fillhouer If there is one takeaway from this past year in marketing, it’s that people are watching. These days, “staying out of it” can have the opposite effect that brands hope for. In fact, the majority of consumers expect brands to speak...
The World is Starting to Leave Home, So Should Your Ads
Published 4/28/2021 by Amy Fillhouer So you put most of your marketing budget into digital advertising during the pandemic. We get it! It’s easy to look back on 2020 and write it off as a gap year for outdoor advertising, but 2021 is shaping up to be a totally...
5 Reasons Why Home Services Companies Need to Focus On Millennials
Published 10/23/20 by Holly Davies Home services brands (think plumbing and heating companies) often target their advertising toward genXers and baby boomers. There’s only one problem with this strategy: Most of these people already have preferred providers and only...
A Woman Who Means Business
Published 9/9/2020 This week, we have the honor of seeing one of our own get some much-deserved recognition. Toni Dandrea, our VP of Marketing, was honored by the Minneapolis-St. Paul Business Journal for receiving their prestigious Women in Business award! There’s...
6 Ways Advertising Will Change In a Cookieless World
by Nate Reinhart The imminent death of cookies is upon us. No need to call Sweet Martha or the Cookie Monster for a wellness check. Their hobbies/livelihoods aren’t going anywhere. I’m talking about the internet cookies used by digital marketers to serve you ads based...
“State of the Media” Update #5
As part of our Media the Way It Should Be® mantra, Media Bridge is keeping a close watch on Americans’ changing media habits. As we source new data from various media and research organizations, we’ll synthesize it here to help you make smart, informed media-buying...