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6 Ways Advertising Will Change In a Cookieless World
by Nate Reinhart The imminent death of cookies is upon us. No need to call Sweet Martha or the Cookie Monster for a wellness check. Their hobbies/livelihoods aren’t going anywhere. I’m talking about the internet cookies used by digital marketers to serve you ads based...
“State of the Media” Update #5
As part of our Media the Way It Should Be® mantra, Media Bridge is keeping a close watch on Americans’ changing media habits. As we source new data from various media and research organizations, we’ll synthesize it here to help you make smart, informed media-buying...
3 Reasons Why Annual Media Planning Is More Important This Year Than Ever Before
For half a year now, we’ve all been living in what have been calling “uncertain,” “unprecedented,” “challenging” and “stressful” times. We’re all still figuring out how to make future plans when we don’t know what tomorrow is going to look like—let alone a week, a...
7 Tips to Being a More Effective Account Executive
By Michael Libman First, a disclaimer: I’ve always thought the title “AE” or “Account Executive” sounded too salesy. When I worked at iHeart Media in 2013, my title was “Integrated Media Solutions Provider.” Pretty long, but it makes more sense. If you do what I do,...
5 Marketing Tips For Small Businesses That Should Last Beyond COVID-19
By Giselle Ugarte I’m not going to pretend that what we’re going through right now is easy. It’s not. Whether your business has been crumbling, struggling—or even booming—the last five months have been hard on all of us. I'll be 100% honest and admit that I've...
Everything else is changing. Why not your logo?
By Maria Hileman What's the #1 item that gets pushed to the bottom of entrepreneurs’ ever-growing to-do lists? Internal rebranding projects. It’s always easier to work in your business than on your business, so updating the company logo … yeah, that can wait. Right? ...
“State of the Media” Update #4
As part of our Media the Way It Should Be® mantra, Media Bridge is keeping a close watch on Americans’ changing media habits. As we find new data from various media and research organizations, we’ll synthesize it here to help you...
Apart Together: 3 Ways to Make W-F-H more F-U-N
By Patrick Hardie Remember watching TV as a kid and imagining what it would be like if the characters climbed out of the television and joined you in your living room? I wanted Batman to leap off the screen so we could go fight crime together, ’cuz I knew I’d be...
Top 5 Reasons You Need To Be On TikTok
By Giselle Ugarte It’s no secret: I’m OBSESSED with Tiktok. I know what you’re thinking, “Isn’t that just for the kids?” Nope! “No way am I dancing on that thing!” You don’t have to! I don’t. “Come on, another app?” Stick with me here. “Can you really see a return...
A Note From Tracy: Black Lives Matter
It's been one month since George Floyd was murdered by four officers from the Minneapolis Police Department. I’ve struggled to find the right words, wondering what to say, when to say it or even if I have the right to say anything at all. At one point, I thought about...