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How to Make Effective & Affordable Videos In The COVID-19 Age
This time last year, our video production team was fully immersed in our regular pace: getting on a plane every other week to go film across the country, whether that was working with animal rescue heroes in Texas or chasing golden light on a ranch in the Tetons. We...
“State of the Media” – Update #3
As part of our Media the Way It Should Be® mantra, Media Bridge is keeping a close watch on Americans’ changing media habits during the pandemic. As we see new data from various media and research organizations, we’ll synthesize it here to help you make smart,...
We’ve Launched Our Very Own Online TikTok Course!
We’re excited to announce the launch of our very own online course led by Media Bridge Director of Marketing Giselle Ugarte! Learn how we went from 0 to almost 70,000 TikTok followers in just three months, and become a Master of TikTok for your brand and business. ...
3 Tips For A WAY More Effective Media Buy
Imagine you’re going on a road trip. Your bags are packed. Your snack supply is at max capacity. Your jams are on shuffle on a superb homemade playlist. You don’t know much about your destination, just that it’s roughly northeast and about 200 miles away. And you...
“State of the Media” – Update #2
As part of our Media the Way It Should Be® mantra, Media Bridge is keeping a close watch on Americans’ changing media habits in the stay@home Covid-19 world. As we see new data from various media and research organizations, we’ll synthesize it here to help you make...
Insights From An Intern
Being an intern at Media Bridge Advertising, I’d like to think that I have an unbiased view of the agency that allows me to write more objectively than others. You could call me a “fresh perspective,” or maybe I’ll sound like a schmuck trying to write positive things...
If OTT isn’t already a part of your paid media strategy, it should be.
If OTT isn’t already part of your paid media strategy, it should be. As the Marketing Manager for Media Bridge Advertising, I took on the responsibility of “figuring out” what the heck OTT was all about in 2018. Over the course of 3 months, I developed a document I...
“State of the Media” – Update #1
STATE OF THE MEDIA UPDATE #1 As part of our Media the Way It Should Be® mantra, Media Bridge is keeping a close watch on Americans’ ever-changing media habits in the stay@home Covid-19 world. As we see new data from various media and research organizations, we’ll...
Collaborating In Quarantine: Is Your Agency Showing Up Through Tough Times?
Monitors moved. Your home is now your office. Zoom has become your best friend (or worst, depending on the day). Slippers are now allowed (nay, welcomed) in meetings. We joke that our team and our clients are like family, but this really is taking things to...
Forget the Stupid Ad, Here Are Three Things Peloton Has Taught Me About Love, Leadership and Life
By now we’re all well aware of the Peloton controversy. A holiday-themed commercial sparked outrage. Actors and comedians responded with online parodies. And the company’s stock price took a nosedive (though it has since recovered). The TV spot is already old news,...