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Campaigns for a Cause: How Using Your Voice Can Elevate Your Brand
Published 5/27/2021 by Amy Fillhouer If there is one takeaway from this past year in marketing, it’s that people are watching. These days, “staying out of it” can have the opposite effect that brands hope for. In fact, the majority of consumers expect brands to speak...
The World is Starting to Leave Home, So Should Your Ads
Published 4/28/2021 by Amy Fillhouer So you put most of your marketing budget into digital advertising during the pandemic. We get it! It’s easy to look back on 2020 and write it off as a gap year for outdoor advertising, but 2021 is shaping up to be a totally...
5 Reasons Why Home Services Companies Need to Focus On Millennials
Published 10/23/20 by Holly Davies Home services brands (think plumbing and heating companies) often target their advertising toward genXers and baby boomers. There’s only one problem with this strategy: Most of these people already have preferred providers and only...
A Woman Who Means Business
Published 9/9/2020 This week, we have the honor of seeing one of our own get some much-deserved recognition. Toni Dandrea, our VP of Marketing, was honored by the Minneapolis-St. Paul Business Journal for receiving their prestigious Women in Business award! There’s...
6 Ways Advertising Will Change In a Cookieless World
by Nate Reinhart The imminent death of cookies is upon us. No need to call Sweet Martha or the Cookie Monster for a wellness check. Their hobbies/livelihoods aren’t going anywhere. I’m talking about the internet cookies used by digital marketers to serve you ads based...
“State of the Media” Update #5
As part of our Media the Way It Should Be® mantra, Media Bridge is keeping a close watch on Americans’ changing media habits. As we source new data from various media and research organizations, we’ll synthesize it here to help you make smart, informed media-buying...
3 Reasons Why Annual Media Planning Is More Important This Year Than Ever Before
For half a year now, we’ve all been living in what have been calling “uncertain,” “unprecedented,” “challenging” and “stressful” times. We’re all still figuring out how to make future plans when we don’t know what tomorrow is going to look like—let alone a week, a...
7 Tips to Being a More Effective Account Executive
By Michael Libman First, a disclaimer: I’ve always thought the title “AE” or “Account Executive” sounded too salesy. When I worked at iHeart Media in 2013, my title was “Integrated Media Solutions Provider.” Pretty long, but it makes more sense. If you do what I do,...
5 Marketing Tips For Small Businesses That Should Last Beyond COVID-19
By Giselle Ugarte I’m not going to pretend that what we’re going through right now is easy. It’s not. Whether your business has been crumbling, struggling—or even booming—the last five months have been hard on all of us. I'll be 100% honest and admit that I've...
Everything else is changing. Why not your logo?
By Maria Hileman What's the #1 item that gets pushed to the bottom of entrepreneurs’ ever-growing to-do lists? Internal rebranding projects. It’s always easier to work in your business than on your business, so updating the company logo … yeah, that can wait. Right? ...