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Understanding Summer Media Trends
Published 7/29/2022 By Kimber Stewart and Grace Thoen This month, we set out to better understand how summer seasonality impacts media trends. To ground us in the last several years (which have been unique media years to say the least), it is worth noting that...
Pride, a Personal Take
Published 6/28/2022 Pride Month gives me a chance to talk about my experiences as both a business owner and a lesbian, and to share the interesting places where those two identities intersect. My first thought might surprise you: When it comes to business...
How Ad-Supported Streaming Services Can Broaden Your Reach
Published 4/30/2022 Following in the footsteps of streaming giants like Hulu, HBO Max, and Peacock, Disney Plus recently announced plans to offer an ad-supported subscription option later this year. With the rising popularity of tiered subscription models and the...
Game-Changing Campaign: Celebrating 50 Years of Title IX and Women’s Final Four
Published 2/3/2022 Media Bridge Advertising developed and executed the “Come Ready to Play” campaign for the 2019 NCAA Men’s Final Four tournament in Minneapolis and shattered records for participation in public events surrounding this tournament. This year, we’ve...
Farewell, Facebook: 3 Questions to Ask When You’re Considering a Rebrand
Published 11/2/2021 by Amy Fillhouer Last Thursday, one of the world’s most valuable companies announced a major rebrand: Facebook is now known as Meta. CEO Mark Zuckerberg announced the new name during the company’s augmented and virtual reality conference, Connect....
What is Influencer Marketing? (& Other FAQs)
Published 8/31/2021 by Amy Fillhouer According to Influencer Marketing Hub, the social media influencer industry is set to hit a whopping $13.8 billion this year. With so many influencers endorsing so many products and services to their passionate followers, more...
5 Reasons Why Your Business Could Use a Digital Media Audit
Published 8/5/2021 by Amy Fillhouer In a post-Zuckerberg world, digital marketing is no new concept, but today’s advertisements are more incognito than ever. Thanks to smartphones and social media, your marketing dollar can take you in hundreds of different...
Back to Basics: In-Person Meetings
Published 6/30/2021 by Amy Fillhouer Our conference room lights are on, the kitchen is full (of course, with cases on cases of LaCroix), the beer & wine fridge is restocked, and cold brew is on tap. The vibrant pulse of Media Bridge’s North Loop office is back and...
Campaigns for a Cause: How Using Your Voice Can Elevate Your Brand
Published 5/27/2021 by Amy Fillhouer If there is one takeaway from this past year in marketing, it’s that people are watching. These days, “staying out of it” can have the opposite effect that brands hope for. In fact, the majority of consumers expect brands to speak...
The World is Starting to Leave Home, So Should Your Ads
Published 4/28/2021 by Amy Fillhouer So you put most of your marketing budget into digital advertising during the pandemic. We get it! It’s easy to look back on 2020 and write it off as a gap year for outdoor advertising, but 2021 is shaping up to be a totally...