By Giselle Ugarte

It’s no secret: I’m OBSESSED with Tiktok. 

I know what you’re thinking, 

“Isn’t that just for the kids?” Nope!

“No way am I dancing on that thing!” You don’t have to! I don’t.

“Come on, another app?” Stick with me here. 

“Can you really see a return from something like that?” Yup. We made $10,000 in less than five days without spending a dime on ads.

Yes, you read that correctly.  

$10,000. In less than five days. From making 30-second videos on my phone.

Do I have your attention now?


So let’s break down exactly why I believe you and your business need to be on this platform, or at the very least understand why everyone’s talking about it. And I promise, per usual, I’ll give you some practical and tactical tips along the way that you can use on ANY platform, or even your real life. Your call to action is to apply at least one of them, somewhere, somehow. But this “thing” just passed 2 BILLION downloads, and Disney’s former head of streaming just resigned to become TikTok’s new CEO, so it’s not going away any time soon.

And, by the way, if at any point during this message I convince you to download the app and/or upload a video, do yourself a favor and head to MasterofTikTok.com to get in on all of the secrets that got us to 70,000 followers and tens of thousands of dollars.


If you were to start from zero on any other social media platform right now, you’d have a really hard time getting people who aren’t already following you to see your content or discover you at all—without paying to play. 

TikTok, on the other hand, promotes you to other users from the moment you open the app, thanks to the ultra-customized default feed appropriately known as the “For You” page. 

The “For You” page is a feed consisting entirely of recommended content based not only on who you like and follow, but also on the types of creators and content you watch the most and longest (even if you don’t publicly like or follow their content). 

This is important, because it means that TikTok can get to know you even better than some of your best friends and family based on seeing the categories and conversations you’re listening to and leaning into privately inside the app.

In a recent blog, TikTok also revealed that content on the “For You” page is also coming from recommendations based on comments you leave, content you create and data pulled from the device you use, like your contacts and location.

In other words, the content you upload—especially when posted strategically—will be shared with the people most likely to engage with it. This is why it’s especially possible for brand new creators to grow so quickly and even experience virality, both early on and throughout their TikTok journey.

I do want to add, however, that while “going viral” comes with bragging rights and can help with more rapid reach, being “TikTok Famous” should never be the goal, especially for a business owner. Rather, you should focus on building a return, turning followers into community (and then customers), and amplifying your message beyond your usual circle.



TikTok boasts the highest engagement rate per post of any social media platform BY FAR, which is likely due to the user having to be fully engaged when consuming content on the platform. Unlike other apps that allow you to multitask, watch in silence and/or hit rewind, TikTok pretty much demands that you be ALL IN, with volume cranked, or risk missing out. 

This is especially true of the evolving landscape of TikTok that aims to promote content that’s less passive and more practical.


Now, this is a mix of “For You” mixed with my own organic strategy … 

As mentioned previously, the “For You” page naturally helps you get in front of the right people, but you can leverage that with some tactics of your own. 

For example, per your device, TikTok can determine where you’re located and begin serving you to people within your region. You can take that a step further by including your city and/or state in your hashtags, your captions and on your profile. (By the way, you can search by caption and hashtag, which will help you with discoverability long after you upload.) Also be sure to follow and engage with creators you know from your area. 

Another way to make sure you’re getting in front of the right people is by hashtagging them. For example, #entrepreneurs, #momsontiktok or #millennials. (That’s also a great way to make sure you’re not getting stuck with the kids.) You can tag some of their general interests and/or your industry, as well. 

Pro Tip: Use at least three hashtags, but no more than five.


No need for a production team, fancy equipment or millions of dollars to get people to fall in love with you and your brand. Most of my videos are filmed on the go, with little to no makeup, few edits and zero music. 

We’re talking five minutes or less to shoot, cut and upload, people.

All you need is a quiet room, decent lighting (a big window works best) and an idea!

Break up with perfection. Hit that record button. And for a few extra tips to get more comfortable on camera, listen to this podcast episode.

5. FUN!

Every single work environment could use a little more fun, especially now. Even if your work environment is just you and you alone. 

No need for dancing or music. But every time you open this app, you’re almost guaranteed to crack a smile or spit out laughing. If you do it right, TikTok will spark creativity and inspire you to step even more into your true/weird self, exactly as you are.

People on this app have millions of followers who are all kinds of DIFFERENT. That’s what I love most: seeing influence from people of all different sizes, colors, genders, sexual orientations and abilities, from all over the world and all walks of life. There’s so much diversity of thought, all of which helps you embrace—or for the first time truly step into knowing—who you are, what you do, and why you do what you do.

So if you want to grow, if you want to show off your business, if you want to share your expertise, if you want to create a loyal fanbase and community, if you want to be a trailblazer in your industry, then TikTok is the place to be. Especially NOW. 

It’s not too late. 

And we want to show you how.

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